Master global e-commerce expansion with perfect product description localization.
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Engaging with customers in their language and culture builds trust. Targeting and user-friendliness are essential in e-shopping. Only the local expertise of native speakers in the target countries guarantees an authentic user experience and high conversion rates across language barriers. But how do you create thousands of localized product descriptions with the expertise of native speakers? Is it even possible to expand on this claim? Maximilian Lachnit, Managing Director of translation service provider Transline, believes that it is not only possible, but absolutely necessary.
In this Meetup, Saim Alkan and Maximilian answer important questions about international content strategy and the role of human-machine interaction. What (new) content can be created? What are efficient and effective processes? And what is important? Maximilian knows the successful companies as well as the pitfalls that await companies in Europe.
